# Vivian Chan

Canonical profile: https://humetric.net/p/profile-63f4f29434a14b2095b6efb9a7574c58
Last verified: 2026-10-23

Vivian Chan is CRM & Omni-Channel Marketing Leader, 15 years of experience, with expertise in Affiliate Marketing, Budget Management, Business Intelligence, Chatbot Implementation, CRM Strategy, Cross-Functional Leadership, Customer Analytics, Customer Experience, Customer Lifecycle Management, Customer Segmentation, Data Monetization, Digital Transformation.

## Summary

A CRM and omni-channel marketing leader with 15+ years of experience driving digital transformation, loyalty ecosystem design, and customer lifecycle management across FMCG, beauty, retail, and e-commerce. Experienced in cross-functional leadership, CRM infrastructure development, marketing automation, customer analytics, data monetization, and online-to-offline customer experience transformation.

## Keywords

CRM & Omni-Channel Marketing Leader, Affiliate Marketing, Budget Management, Business Intelligence, Chatbot Implementation, CRM Strategy, Cross-Functional Leadership, Customer Analytics, Customer Experience, Customer Lifecycle Management, Customer Segmentation, Data Monetization, Digital Transformation, E-commerce Strategy, ERP Evaluation, Google Analytics, Loyalty Program Design, Marketing Automation, NPS Tracking, Omni-Channel Marketing, P&L Management, PowerPivot, Predictive Analytics, Retail Management, RFM Modeling, Salesforce Marketing Cloud, SQL, Tableau, Team Leadership, CRM Manager, CRM Assistant Manager, CRM Data Assistant Manager, Business Intelligence Associate Manager/Project Manager, BI Business Analyst/Team Lead, Analyst, Marketing Research Analyst, Market Analysis - Graduate Assistant, Store Manager, L'Oréal Taiwan – LUXE Division, YSL Beauty / PRADA Beauty, 10/10 Group | 10/10 Apothecary | 10/10 HOPE | 10X, Shin Kong Mitsukoshi Department Store Co Ltd, OB Design Co, Ltd, Creation Food Co, Ltd, Groupon Asia Pacific Co, Ltd, Rakuten LinkShare Corp., Shared Marketing Services Inc., DePaul University, Marketing Department, Asia 1 Entertainment Co.

## Profile questions

### What does Vivian Chan specialize in?

Vivian Chan lists Affiliate Marketing, Budget Management, Business Intelligence, Chatbot Implementation, CRM Strategy, Cross-Functional Leadership, Customer Analytics, Customer Experience, Customer Lifecycle Management, Customer Segmentation, Data Monetization, Digital Transformation, E-commerce Strategy, ERP Evaluation, Google Analytics, Loyalty Program Design, Marketing Automation, NPS Tracking, Omni-Channel Marketing, P&L Management, PowerPivot, Predictive Analytics, Retail Management, RFM Modeling, Salesforce Marketing Cloud, SQL, Tableau, Team Leadership as professional skills.

### What roles has Vivian Chan worked in?

Vivian Chan has experience in CRM Manager, CRM Assistant Manager, CRM Data Assistant Manager, Business Intelligence Associate Manager/Project Manager, BI Business Analyst/Team Lead, Analyst, Marketing Research Analyst, Market Analysis - Graduate Assistant, Store Manager across organizations including L'Oréal Taiwan – LUXE Division, YSL Beauty / PRADA Beauty, 10/10 Group | 10/10 Apothecary | 10/10 HOPE | 10X, Shin Kong Mitsukoshi Department Store Co Ltd, OB Design Co, Ltd, Creation Food Co, Ltd, Groupon Asia Pacific Co, Ltd, Rakuten LinkShare Corp., Shared Marketing Services Inc., DePaul University, Marketing Department, Asia 1 Entertainment Co..