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Skills / 技能: Affiliate Marketing, Budget Management, Business Intelligence, Chatbot Implementation, CRM Strategy, Cross-Functional Leadership, Customer Analytics, Customer Experience, Customer Lifecycle Management, Customer Segmentation, Data Monetization, Digital Transformation, E-commerce Strategy, ERP Evaluation, Google Analytics, Loyalty Program Design, Marketing Automation, NPS Tracking, Omni-Channel Marketing, P&L Management, PowerPivot, Predictive Analytics, Retail Management, RFM Modeling, Salesforce Marketing Cloud, SQL, Tableau, Team Leadership","fieldKeys":["skills"]},{"id":"discovery:0","type":"discovery","ordinal":0,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Role / 職稱: CRM & Omni-Channel Marketing Leader. Experience / 年資: 15 years experience. Expertise / 專長: Affiliate Marketing, Budget Management, Business Intelligence, Chatbot Implementation, CRM Strategy, Cross-Functional Leadership, Customer Analytics, Customer Experience, Customer Lifecycle Management, Customer Segmentation, Data Monetization, Digital Transformation","fieldKeys":["display_name","headline","years_experience","skills"]},{"id":"experience:0","type":"experience","ordinal":0,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Experience / 經歷: CRM Manager at L'Oréal Taiwan – LUXE Division, YSL Beauty / PRADA Beauty. Nov 2025 to Apr 2026. Led CRM and loyalty strategy for 155K+ members across YSL Beauty and PRADA Beauty, leveraging customer insights and lifecycle management to drive engagement, retention, and business growth. Led YSL Beauty's 2026 loyalty ecosystem, integrating key retail campaigns and member engagement programs, delivering +35% YoY member participation and +12% YoY growth in purchasing customers and average transaction value. Built PRADA Beauty's loyalty framework from the ground up, redesigning the member lifecycle and points reward strategy through customer insight, financial modeling, and product launch integration.","fieldKeys":["experiences"]},{"id":"experience:1","type":"experience","ordinal":1,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Experience / 經歷: CRM Manager at 10/10 Group | 10/10 Apothecary | 10/10 HOPE | 10X. Nov 2022 to Oct 2025. Managed CRM strategy across Taiwan, Hong Kong, and China markets, leading a team of 3 to drive customer growth, loyalty, marketing automation, and customer experience transformation. 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Experience / 經歷: CRM Assistant Manager at Shin Kong Mitsukoshi Department Store Co Ltd. Apr 2021 to Apr 2022. Managed a team of 4 and reported directly to the Vice President, leading CRM strategy, budgeting, and data-driven business initiatives. Led data monetization programs generating NT$4M+ annual revenue and driving 3%+ new customer conversion for cosmetic brands. Developed customer segmentation and reactivation strategies to improve member engagement and store performance. Enhanced VIP member experience through data-driven targeting and service optimization initiatives.","fieldKeys":["experiences"]},{"id":"experience:3","type":"experience","ordinal":3,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Experience / 經歷: CRM Data Assistant Manager at OB Design Co, Ltd. Oct 2018 to Jun 2020. Architected foundational CRM and customer retention strategies from scratch to optimize purchase frequency and marketing ROI. Led the blueprint design and implementation of Salesforce Marketing Cloud, building cost-efficient customer journeys and automated communication flows. Mentored a 2-person analytics team to deploy RFM predictive models, consumer behavior analysis, and interactive Tableau dashboards. Enhanced O2O synergy by upgrading offline store customer communications and maximizing omnichannel consumer experiences.","fieldKeys":["experiences"]},{"id":"experience:4","type":"experience","ordinal":4,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Experience / 經歷: Business Intelligence Associate Manager/Project Manager at Creation Food Co, Ltd. Aug 2017 to Jul 2018. Led cross-functional initiatives to restructure internal IT data processes, evaluate ERP system proposals, and implement Tableau, streamlining workflow efficiency and cost analysis for stakeholders. 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CRM & Omni-Channel Marketing Leader. Experience / 經歷: Analyst at Rakuten LinkShare Corp.. Aug 2011 to Sep 2014. Managed e-commerce strategies, sales/cost forecasting, and affiliate marketing performance for over 50 Fortune 500 merchant accounts, bridging global site launches and technical tracking setup. Utilized SQL, PowerPivot, and Tableau to engineer automated, interactive dashboards for massive datasets, reducing manual reporting workload by 30%.","fieldKeys":["experiences"]},{"id":"experience:7","type":"experience","ordinal":7,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Experience / 經歷: Marketing Research Analyst at Shared Marketing Services Inc.. Mar 2009 to Jul 2011. Integrated complex relational databases to construct national and regional market intelligence reports for premium automotive brands, including Audi, Volkswagen, and Toyota. Executed target email marketing (EDM) strategies via SQL and Google Analytics to boost onsite traffic, enhancing customer retention and reducing inactive customer segments by 20%.","fieldKeys":["experiences"]},{"id":"experience:8","type":"experience","ordinal":8,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Experience / 經歷: Market Analysis - Graduate Assistant at DePaul University, Marketing Department. Sep 2007 to Mar 2009. Employed strategic frameworks and regression analysis to construct predictive business models for the hospitality sector and academic programs. Investigated credit card debt structures and behavioral financial trends between the U.S. and Taiwan markets for academic journal publication.","fieldKeys":["experiences"]},{"id":"experience:9","type":"experience","ordinal":9,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Experience / 經歷: Store Manager at Asia 1 Entertainment Co.. Jan 2004 to Dec 2006. Managed 2 retail stores and led a 10-person team; successfully exceeded annual sales targets by over 60%, contributing 8% of total revenue among 110 stores around the nation. Designed localized word-of-mouth marketing initiatives and technical staff training programs to optimize customer retention, inventory control, and in-store promotions.","fieldKeys":["experiences"]},{"id":"education:0","type":"education","ordinal":0,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Education / 學歷: Certificate. Customer Loyalty: A Strategic Approach. Northwestern University","fieldKeys":["educations"]},{"id":"education:1","type":"education","ordinal":1,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Education / 學歷: MBA. Marketing Strategy and Planning. DePaul University","fieldKeys":["educations"]},{"id":"education:2","type":"education","ordinal":2,"locale":"en","text":"Vivian Chan. CRM & Omni-Channel Marketing Leader. Education / 學歷: Bachelor of Science. Business Administration, Marketing and Information Design. Yuan Ze University","fieldKeys":["educations"]}]}